International Association of Business Communicators the Houston Chapter- Source for IABC Houston Eve

Buc-ee's -- How Famous Brands Lead to Fantastic Sales

Thursday Feb. 25, 11:15 a.m. - 1 p.m.
Maggiano's

Join us on Feb. 25 back at Maggiano’s to learn how Buc-ee's became a household name with messages that speak directly to the customer's hearts … stomachs … brains … and bladders. Buc-ee's has become a Texas institution with a rabid, cult-like following. And Buc-ee's sales and growth have gone through the roof! Read more and register.

The Time is Right to Become an IABC Member.
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Free Webinar: How to Create a Winning Bronze Quill Entry

Wednesday, Feb. 24, 5 - 6 p.m.

The 2010 Bronze Quill Awards are almost underway! Every year, IABC/Houston receives hundreds of creative and compelling submissions for this local competition that recognizes outstanding achievement in communications and represents the highest level of professional acknowledgement within business communication today.

So what does it take to create a winning entry? Join this Webcast to learn from past Bronze Quill Award winners and judges to learn more about developing a winning Bronze Quill submission. Featured will be a pair of seasoned judges reviewing, in detail, why a winning entry was selected for a Bronze Quill. Read more.

IABC is in search of young professionals to help lead our YP group! For more information or to volunteer your talents, contact Volunteer Coordinator Wesley Lichenstein.

Learning to Manage Your Business in a Downturn
Feb. 11 11:15 a.m. - 1 p.m.
The Fabulous La Griglia

Before joining the Service Corps of Retired Executives (SCORE), Martin Kaplan was the third-generation owner of the historical Heights department store, Kaplan’s-Ben Hur, which was founded by his grandparents. The store closed in January 2006 after 92 years of business – a period that saw not only the Great Depression of 1929-33, but also a dozen recessions that took a toll on businesses, large and small.

Martin knows what it’s like to manage a business during tough economic times. Join us as he provides an introduction to SCORE, whose volunteers – retired business executives and entrepreneurs – serve as mentors and offer an array of beneficial workshops and seminars for new and established small businesses. He’ll also discuss some of the challenges he faced, opportunities that arose and insight he amassed as Kaplan’s-Ben-Hur rode the roller coaster that characterized the American economy during the years that laid the foundation for the businesses ESIG entrepreneurs are running today. Read more and register.