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July ESIG Meeting

July 13, 2017
11:30 AM - 1:00 PM
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La Griglia
2002 W Gray Street
Houston, TX 77019
Venue website

Crises affect all of us as communicators, consumers and citizens. In fact, in today's social media environment a crisis can flare out of control fast, escalating into a wildfire fueled by misinformation, fake news and "citizen journalists."

In a crisis, you need all hands on deck to effectively communicate with trust and credibility. Clearly, the goal is to correct and recover from the crisis. Sure, it starts with the right message grounded in solid information and compassion. And you still must genuinely connect with your audiences.

Today, however, that message can be delivered via various channels by corporate communicators, multimedia professionals and communication entrepreneurs. Fighting social media-fueled misinformation and fake news can require the effort of a communications village.

Join the IABC ESIG on July 13 and find out what it takes to effectively communicate in a crisis today. See video case examples. Hear how some savvy organizations have used the newest tools to support the tried and true.

Our presenter, Jamie Roark, is the President of Simply Communicate and a Senior Consultant for The Ammerman Experience. She helps organizations inform and influence. A former award-winning news anchor/reporter for ABC/Disney, Jamie made corporate communications her focus in the '90s. She has worked with clients on corporate rebranding, message and content development, change communications, media relations, and internal communications. Jamie has advanced expertise in communication skills development and has taught these skills to clients on four continents.


$37.00 Member Ticket
$32.00 Earlybird rate before July 11

$43.00 Non-Member Ticket
$37.00 Earlybird rate before July 11