Upcoming Events

Sep 28

September Chapter Luncheon

Hurricane Communications: Learning from Each Other

Register Now

Jan 25

IABC Chapter Luncheon

Join us for our January luncheon

Register Now

August Chapter Luncheon

August 24, 2017
11:30 AM - 1:00 PM
 Add to Calendar

Brennan's of Houston
3300 Smith
Houston, TX 77006
 Directions

Five Ways to Think Like a Reporter in Securing Client Media Coverage

Former Associated Press reporter Darryl Ewing brings more than 20 years of writing and media relations experience to his work at KGBTexas Communications, where he has successfully pitched reporters at the Wall Street Journal, Washington Post and Los Angeles Times for face-to-face backgrounding meetings on behalf of his financial services clients. He does it by putting on his reporter’s “hat," and approaching media relations from a journalistic beat coverage perspective. This session will leave participants with five strategies they can begin to employ to get past “no” in securing placements with reporters or in securing face-to-face meetings with national reporters that build relationships for future client opportunities. He also will discuss expectation setting with clients in the media process and how the role of the reporter has evolved.

Darryl began his communications career as a reporter with The Associated Press in Dallas before “crossing over to the dark side” – as his media friends often say – to a career in public relations and corporate communications. He currently works at KGBTexas Communications, where has supervised PR for financial services and technology B2B clients. He brings more than 20 years of agency and PR experience to KGBTexas, having worked at Edelman Dallas and in PR supervisory roles at Bank of America, Motorola and Reliant Energy. He also has taught journalism and integrated communications as an instructor at the University of Texas at Austin and the University of Houston.

He is former IABC Bronze Quill Award of Excellence Winner and has served as an IABC Silver Quill judge.

Darryl received his bachelor’s degree in newspaper journalism from the University of Texas and his master’s degree in journalism and political science from the Ohio State University, where he was a graduate school fellow and inducted into Kappa Tau Alpha, the journalism honors society.

Please note that refunds are issued only in the form of a credit toward a future IABC Monthly Luncheon.

Tickets

$45.00 Member Ticket
$40.00 Earlybird rate before August 22

$55.00 Nonmember Ticket
$50.00 Earlybird rate before August 22

$20.00 Student Ticket

$399.99 Table of 8