Upcoming Events

May 13

The Business Communicators Podcast

IABC Houston has launched a podcast! The Business Communicators takes professionals on a journey that explores the key issues and trends that impact our industry. Focusing on professional development, each episode features a compelling conversation with c-suite executives, strategists, nationally-acclaimed journalists, and digital influencers. The show is hosted and produced by Austin Staton, and co-hosted by Hattie Horn and Thomas Baen.

If you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. You can also listen to the show on Spotify, Google Play, and Simplecast. Questions or comments? Send us an email to [email protected] or text "podcast" to (713) 360-0133.


Season Three

Episode 23: Can Honesty Truly Transform the Workplace?

Best-selling author Ron Carucci joins The Business Communicators to discuss current issues impacting businesses (environmental, social and governance) and recent research that culminated into his upcoming book, To Be Honest, that reveals what it takes to build purpose-driven companies of honesty and justice.

Episode 22: The Myth of Bringing Your Full Authentic Self to Work

Jodi-Ann Burey joins The Business Communicators for an engaging conversation about her mission to disrupt “business as usual” to achieve social change; and, strategies companies and business leaders can implement that enable their people to feel confident about bringing their full, authentic selves to work.

Episode 21: Bezos Says Farewell; CEOs, Brands, and Social Issues; Influencers and Fraud

Amazon Founder and CEO Jeff Bezos wrote his final letter to shareholders last week offering clear insight about the customer experience, efficiency, long-term thinking, managing crisis and more. What are the key takeaways for comms pros and business leaders? Then, should CEOs get involved in discussing hot-button political and social issues? If so, how far are they willing to go to affect change? The show closes by discussing a new survey published in PR Week finding that 55 percent of Instagram influencers were involved in some form of social media fraud and fakery in 2020. Can we trust influencers moving forward?

Episode 20: Daniel Vaughn Talks BBQ, Digital Media, and How to Keep Your Audience Wanting More

Daniel Vaughn is the barbecue editor at Texas Monthly and he is the ultimate barbecue snob. He joins The Business Communicators to talk about the science of BBQ, his unique career path, the importance of following your passion, and why brand and audience engagement is crucial to maintain small business success.

Episode 19: Lil Nas X, VW Controversy, Vaccine Passports

The month of April blew in bringing fools, fire and vaccine passports. In this week’s episode, Austin, Thomas and Hattie talk about Volkswagen’s April Fool fail, Nike’s clap-back on rapper Lil Nas X’s "Satan Shoes," and concerns about the new vaccine passport policy.

Episode 18: Vaccines for Doughnuts; Media Merger Talks; David Dobrik’s Downfall

In the latest spirited conversation of The Business Communicators podcast, Austin, Thomas and Hattie exchange viewpoints over US businesses that are offering free stuff to people that get vaccinated, the pros and cons of a potential media merger between The Athletic and Axios, and why social influencer David Dobrik’s scope of influence should have included him not making stupid decisions.

Episode 17: March Madness: We Miss The Water Cooler Talk; The Importance of Self Care

The NCAA’s March Madness is well underway, one year after the annual collegiate basketball tournament was canceled due to COVID-19. What does that have to do with communications? Plenty. The Business Communicators discuss how universities have reimagined their robust strategies to keep fans engaged to overcome the lack of physical connections. The show also focuses on how employees have missed the chance to connect at the water cooler, and how maintaining mental health is crucial as we emerge from the isolation created by the pandemic.

Episode 16: Tom Cruise and Deep Fakes; The Future of Network TV and the Digital Age

Have you seen Tom Cruise’s clips on Tik Tok? He’s golfing, performing coin magic and talking to Mikhail Gorbachev. Or is he? The Business Communicators discuss the realities of “deep fakes” and the potential ramifications they could have on world events, the stock market, and why comms pros need to be prepared to combat misinformation in the evolving digital age. Then, the podcast dissects the upcoming multi-billion-dollar NFL contracts and what it means for the future of TV networks and the way we consume digital content.

Episode 15: Click That! Why Photography Can Elevate Your Communications Game

Photography is visual artistry. The right images have the ability to transform in ways mere words cannot. Ask Austin-based photographer Marc Morrison, who has shot worldwide campaigns more than two decades, and his commissions have ventured into various genres. 

On this week’s episode of The Business Communicators, Marc joins Austin Staton and Hattie Horn to talk about working with clients to develop a strategy that achieves their vision, and how images elevate campaigns and communications. Plus, he’ll also share amazing behind-the-scenes stories on what it’s like working with some of the world’s biggest artists.

Episode 14: Crisis in Texas; Australia takes on Facebook; Life’s Simple Joy

What. A. Week. While Texas thawed out from Winter Storm Uri, The Business Communicators analyze what went wrong from a crisis communications perspective. Joined by award-winning global MarComs strategist, Dan Gold, the podcast dissects the crisis in Texas, why Facebook is no longer allowing news articles to be posted on its platform in Australia, and the simple things that bring us joy in life.

Episode 13: The Lincoln Project Exposed; Censorship on Social Media; Bye, Aunt Jemima!

This week, The Business Communicators tackle the biggest headlines in the PR, branding and digital media world. The show begins by analyzing the downfall of The Lincoln Project, and Aunt Jemima’s rebranding, finally retiring the racist stereotype that has adorned its label for decades. Then, Austin, Hattie and Thomas weigh in on why Instagram banned Robert Kennedy Jr. from the platform, and the emergence of Clubhouse, the upstart $1 billion social media platform taking the world by storm.

Episode 12: Staying Relevant: Chris Brogan Shares his Opinion about Authenticity and Thought Leaders

As communications professionals, we aspire to be labeled as “thought leaders” within our organization. But, is attaching that label ourselves detrimental to our careers? Chris Brogan, a New York Times Bestselling author, joined The Business Communicators to share the truth about authentic leaders, his insights on brand strategy, and why real stories sell.

Episode 11: Trust Barometer with Edelman’s Tonia Ries; NFL All-Pro Emmanuel Sanders talks Journaling

The Business Communicators takes listeners to the 🚀 moon this week with two high-profile guests: Edelman’s Tonia Ries, and 10-year NFL veteran Emmanuel Sanders.

Ries joins the show to discuss the annual Edelman Trust Barometer and why mistrust rose to the occasion in 2020. Then, Sanders joins to share insights into his all-pro career, why he’s using journaling as a tool to enhance his creativity, and his picks for the Super Bowl.

Episode 10: What Comms Pros Can Learn from Amanda Gorman’s Inaugural Poem and the COVID-19 Vaccine Rollout

Amanda Gorman captivated a global audience last week as she delivered her poem, The Hill We Climb, at the inauguration. And, a new presidential administration is tasked with rebuilding trust as the country aims to mitigate risk associated with the deadly COVID-19 pandemic. What lessons can communications learn from the inaugural poem and the COVID-19 vaccine rollout?

Episode 9: Digital Media and Dance Music: How Feather is Building a Brand

For emerging electronic DJ and producer Kyle Featherstone, known professionally as Feather, music is the great equalizer. Kyle’s love for EDM and his need to produce music during the COVID-19 pandemic led him to TikTok where to date, his work has reached millions of followers and fans.

Born in Minnesota and currently residing in Nashville, Kyle joins The Business Communicators for an engaging conversation on how digital media has allowed him to directly connect with his fans, and build a community that is organically, and authentically his own.

Episode 8: Chaos in the Capitol: Why Ethical Communications are Pivotal

Just days into the new year, the weaponization of social media ignited a firestorm of violence in Washington D.C., leaving five dead, and the country in chaos. Hours before, an ill-advised press release from Pizza Inn that “demanded” changes to nonexistent voter fraud touched the grey area of communications and ethics. How did we get here? The Business Communicators dives into the role communications played in the chaos, and why now more than ever, words matter when helping move this country forward.

Episode 7: Bah! Humbug! The North Face Goes Viral for the Wrong Reason; 2020 Comms Trends; The Truth About Santa Claus

Bah! Humbug! The year 2020 might have stolen that phrase from Ebenezer Scrooge. But, was the year a total loss? On the final episode of this “unprecedented” year, The Business Communicators trio break down why a Texas-based company had their order for co-branded winter jackets rejected, why virtual reality is poised to shape the rest of the decade for communicators, the top comms trends of the year, and the truth about Santa Claus.

Episode 6: IABC Chair Bonnie Caver and the Future of Comms; David Dobrik’s Viral Marketing

2020 has rocked the status quo for corporations. But, has the agile work environment elevated the value of communications professionals? And, will 2021 mark the year that influencers scrap paid endorsements in favor of equity brand partnerships? Bonnie Caver, chair of the International Executive Board for IABC, joins The Business Communicators to break down the state of the comms industry, and more.

Episode 5: Houston Texans President Jamey Rootes talks a Winning Game Plan for Success

What’s the winning game plan for business success, and how does effective communication impact the outcome? Jamey Rootes, President of the Houston Texans and international best-selling author of The Winning Game Plan, joins The Business Communicators to drop some knowledge about the quintessential leadership playbook for continuous business success. Jamey also discusses his close relationship with former Texans’ owner Bob McNair, and why you don’t need to reinvent the wheel when you can “rip off & do better.”

Episode 4: AGT Champion Brandon Leake Discusses Poetry, Storytelling, and Social Justice in America

America's Got Talent champion Brandon Leake joins The Business Communicators to discuss his inspirations and why he got started in the art of spoken word and poetry, his motivations as a communicator to share personal and authentic stories, his role in positively impacting those from underrepresented communities, and tools of his trade that can help any communicator improve their skills.

Episode 3Why COVID-19 Has Changed B2B Sales Forever; Do Consumers Really Want ‘Humaning’

Consumers crave authenticity and a real connection from brands, so ‘humaning’ is the newest marketing approach for one popular snack maker. But is ‘humaning’ an ingredient that should be added to the marketing buzzword mix? Then, The Business Communicators dive into recent research from McKinsey & Company that reveals more than three quarters of buyers and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions.

Episode 2: Why Representation in Children’s Books Matters; Burger King Shares the Throne

Allyson Neal isn’t just a digital communications expert -- she’s the author of nine books that are having a lasting impact on children. With 70 percent of all children’s books featuring white children or animals, Neal is changing the status quo by publishing family-oriented books that embrace diversity. She joins The Business Communicators to discuss her career, and why she’s using her platform to create a world that is better for all children.

The episode closes by breaking down the big winner of the 2020 election -- and one you might not expect -- and a viral marketing campaign created by Burger King that is bringing the fast food industry together amidst the COVID-19 pandemic.

Episode 1: Reputation Matters: Can Joe Rogan and Spotify Coexist? The Best (and Worst) of Comms in 2020

It’s election week and season three, episode one of The Business Communicators is here! Austin Staton, Hattie Horn and Thomas Baen discuss the controversy clouding Joe Rogan’s podcast, why reputation is paramount for world leaders and corporations, and the evolving nature of influencer advertising.

Season Two

Episode 17: The Richards Group is Under Fire; Election 2020; Why Quibi’s $1.8 Billion Plan Failed

As season two of The Business Communicators winds down, the podcast introduces two new co-hosts – Hattie Horn and Thomas Baen. Joined by founder Austin Staton, the trio dive into the scandal impacting Dallas-based The Richards Group following Stan Richards’ remarks on a proposed ad campaign for Motel 6 being “too Black” for the chain’s “white supremacist” guests. The fallout has jeopardized the employment status of the firm’s nearly 700 employees and more than $200 million in annual billings. How can the largest independent agency in America move forward?

Episode 16: Disruption: Data Analytics, Influencers and Making 2020 Work for You

Innovation and finding your discomfort zone can make or break your business. So, how can you make 2020 work for you? Mike Berland, the founder and CEO of Decode M, an insights and strategy firm based in New York, joins The Business Communicators to discuss maintaining momentum in a chaos-driven world, data analytics, digital innovation by the professional sports leagues and brands that have pivoted successfully during the COVID-19 pandemic. 

Episode 15: Championing Effective Work Environments w/ WoodMac’s Nicole Braley

Navigating today's business environment isn't easy, but it's not the first time we've been forced to rethink our strategies for success. Wood Mackenzie's Nicole Braley, VP of Marketing for the Americas, joins The Business Communicators podcast for an engaging discussion on rethinking the workplace in the “new normal.”

Episode 14: The Fight for Privacy and Taking Ownership of your Personal Data

Shiv Malik, Head of Growth at Streamr, makes his second appearance on The Business Communicators podcast. Has progress been made on the data privacy front in the last 10 months? Shiv brings listeners up to speed on data unions (and what they are) and how consumers are inching closer to owning their personal data.

Shiv, a former investigative journalist at The Guardian, then offers insights on Silicon Valley’s monopolization of user data, how legislation in the EU and U.S. could benefit communicators and consumers alike, and why Chinese-owned apps like TikTok are just the tip of the iceberg when it comes to data privacy. 

Episode 13: Gone phishing: Hackers aren’t taking a break — and neither should you

The personal information of millions of Americans were exposed due to data breaches in 2019, and Google’s Threat Analysis Group (TAG) reported over 40,000 nation-state hacking attacks in the last year alone. In recent weeks U.S. government agencies and medical institutions leading the COVID-19 pandemic response experienced cyberattack spikes. Clearly businesses and public institutions are in the crosshairs of opportunistic and professional hackers. What can you, as your organization’s professional communicator, do to help protect your organization?

Episode 12: 2020 Vision: Effectively Engaging Virtual Audiences

Tracey Shappro does it all. As the president and CEO of Vision Production Group in Houston, Texas, she brings her experience working with major global brands to the latest episode of The Business Communicators podcast to share her insights on the importance of effectively engaging audiences during the ongoing COVID-19 pandemic and so much more.

Episode 11: Creating a Culture of Care: Mental Health + Communications

Courtney Phillips is a mental health warrior and spends her time advocating in the community and sharing stories of hope and healing through her outreach initiative, Hope for Invisible Wounds, which provides resources and tools for those suffering from mental anguish. 

Courtney brings her more than 14 years of strategic communications and public relations experience across the federal government, healthcare and corporate sectors, to The Business Communicators podcast to share insights into her personal story, her advocacy efforts, the role of corporate communications plays in creating a culture of care, and so much more.

Episode 10Building Connections and Managing Your Message

Jim Karrh, a professional speaker, consultant, host of the Manage Your Message Podcast, and the author of The Science of Customer Connections, joins The Business Communicators podcast to discuss the importance of building lasting connections, managing your message as a communicator, and tips on helping professionals talk about their businesses more effectively.

In this episode, Jim brings his decades of expertise into the conversation by leveraging his experience from serving on the faculty of three universities and contributing his research in top peer-reviewed journals. He offers his analysis on COVID-19 creating a shift in the way businesses are valuing the marketing and communicating field, pivoting our message from one of self-interest to one that places our clients and customers at the forefront, and so much more.

Episode 9Facing the Issues with Sam Chen

Sam Chen, host and anchor of the "Face the Issues" talk-show, political strategist, college professor and author joins The Business Communicators to discuss trending topics in the world in 2020 – the media environment, Election 2020, COVID-19 and an evolving communications landscape.

Episode 8Getting Vocal: #CommsChat with Chris Griesemer

On this episode of The Business Communicators, we welcome Chris Griesemer, principal at Voice for Any Choice, an accomplished voiceover actor and podcast host. With nearly 20 years in the business and hundreds of projects from commercials to video games under his belt – along with hosting his podcast on the side – Griesemer has established a successful career with his unique talent, powered by his passion for what he does. While some might assume it was an easily built profession for someone with a natural ‘ear’ for imitating voices from different cultures to celebrities, it was from humble beginnings and hard work that he was able to create his niche in the market of voiceover talent.

Episode 7Communicating in a #PostCorona World; Think Different with Madam Confection

In this timely episode of The Business Communicators, Mike Klein, Founder and Principal at the internal and change communication consultancy, Changing the Terms, joins the podcast to tackle a serious topic dominating our world in early 2020.

As this ‘new world’ of communicating during a pandemic is unprecedented and like nothing else we’ve seen in our lifetimes, it has presented an opportunity for increasing connectedness with others via mobile and digital communications platforms. But how do we best apply these technological resources to serve our audiences as communicators? How do we navigate conducting ‘business as usual’ without being tone-deaf to the personal impacts that many continue to face as a result of this disease?

Then, Allysun Theuhmayzing joins the show to share insights into her California-based bakery, Madam Confection, and how she is navigating the COVID-19 pandemic as a small business owner. Allysun shares great tips on how your kids can learn the practical skills of cooking in an educational way, how social media has helped her business, and why this pandemic is allowing her to think differently and creative moving forward.

Episode 6: Crisis Management and COVID-19 featuring Judge Ed Emmett

The Coronavirus disease (COVID-19) has disrupted the global markets and the pandemic is now impacting many within our own community. Schools have closed, local businesses have shuttered, and many are unsure of the long-term implications to their careers and personal health.

In this time of uncertainty, how can we navigate the COVID-19 crisis as communicators? Join The Business Communicators and our panel of experts for an informative discussion on crisis management during the COVID-19 pandemic. Featuring former Harris County Judge Ed Emmett, Pierpont COO Clint Woods, and Dr. Chris Yandle, our panel will share insights into government and corporate response, working remotely, and the importance of maintaining a focus on mental health for you and your family.

Episode 5Laughs and Life Advice with America’s Got Talent Alum + Comedian, Preacher Lawson

Preacher Lawson, a comedian and alum from America’s Got Talent and the star of Get To Know Me on BET Plus, joins The Business Communicators ahead of his national tour stop in Houston.

With more than 1 million followers across his digital media platforms, Lawson has gained a loyal following and now hosts his own stand-up comedy tour across the U.S. However, despite his swift rise to comedic fame in just a few years, Lawson’s road to success was not without struggles and obstacles to overcome along the way. In this episode, Lawson shares his story of perseverance and drive to achieve his goals, and how these life lessons can be applied to the professional world.

Episode 4CNBC’s Brian Sullivan on the Global Economy, COVID-19 and Comms in 2020

Brian Sullivan, a Senior National Correspondent at CNBC, joins The Business Communicators to cover all things ‘media’ in 2020. Drawing from his 20 years of financial journalism and television experience, Brian shares his insights from the field in facing today’s media affairs challenges, ever-changing communications platforms, and the continuously evolving landscape of the industry in which today’s business communicators work.

Episode 3Political Campaigns Turned Communications Gain

Politics. The word alone is enough to make many cringe or quickly seek to change the subject. But with mixed feelings aside, there is a diamond in the rough when it comes to political campaigns and the strategic marketing examples that communicators can extract from them for their own practice.

Michael Moore, a seasoned communications professional and candidate running for Houston’s Harris County Precinct 3 Commissioner, joins The Business Communicators to share his experiences in a variety of industries – from political campaigns to public transportation, to entrepreneurship and energy.

Episode 2A Dream Realized: Progressing Your Passion Into a Successful & Fulfilling Career

Passion and purpose – these are essentially what drive us in life, regardless of our pursuits, talents, field of work or career paths. But how do we realize our professional goals and dreams to enjoy the results of our hard work – and ultimately, the reward of a personally fulfilling career? What if we’re starting from the beginning, faced with challenging odds, or taking a risk in a new environment? There’s no ‘one size fits all’ path to success, but we can strategically plan to make the journey more effective as we progress.

Jennifer Cannon, Global Marketing Manager at Gyrodata, joins The Business Communicators to provide insight on how to successfully build a communications career and navigate the unknowns of an unfamiliar industry. Sharing her experiences in the engineering and oil and gas fields, Jennifer enlightens listeners with practical advice on transitioning from a novice to a well-equipped brand ambassador in a new organization – especially in a technical industry.

Episode 1: University Lessons: Communications in the Niche Market of Higher Education

Over the last 10-15 years, external communications in the higher education field has experienced a drastic shift in effective methods and mediums. What was once an industry largely focused on direct mail outreach to prospective students in the early 2000s, university marketing communications has now migrated to a primarily digital world, utilizing social media and other e-marketing platforms as key sources for attracting prospects and engaging with current students and alums.  

In this episode, The Business Communicators welcomes Josh McDaniel, Director of Marketing and Branding at Northwestern State University. Known by his social media monikers as ‘@TheRealJMac,’ McDaniel shares his unique experience in business marketing communications for the higher education industry.

Season One

Episode 19The Comms Journey From the White House to Hollywood

Every communications journey has its own story. For some, it’s internal comms. For others, it’s digital media. For John Phillippe, it’s a path from the Clinton White House to Hollywood — and ultimately owning his own business ventures.

John, who currently resides in Houston, Texas, joins The Business Communicators to share his story of how an entrepreneurial mindset, a few breaks along the way, and the power of networking have powered his career.

Episode 18Streamr’s Shiv Malik on Investigative Journalism, Data Unions, and Piracy in Silicon Valley

Are businesses from Silicon Valley holding you hostage? Can a free press exist in a democracy when data rights AREN’T owned by its citizens? 

Shiv Malik, Head of Communications at Streamr, and a former investigative journalist for The Guardian — breaking exclusive front page stories on everything from the UK ​government to ISIS — joins The Business Communicators to discuss the state of journalism in democratic states, his transition to corporate communications, and the innovative approach his company Streamr is taking to give individuals ownership of their personal data.

Episode 17: Entrepreneurship, Magic and Mayhem with the internationally acclaimed Ben Jackson 

Ben Jackson, who is an international award-winning magician featured on NBC’s TODAY show, and has consulted for the Hollywood film Sin City: A Dame to Kill For, starring Joseph Gordon-Levitt, joins The Business Communicators to share insights into building a brand and a viable business — and most importantly, following your passion and identifying you why.

Episode 16That One Blond Kid: Jeremiah Davis on DM’s, Drones, and Digital Collabs 

Today’s consumer brands are beginning to tap into lucrative marketing opportunities presented through high-quality photography and videography on digital and social media platforms. What was once an environment reliant on static visuals and scripted television advertising methods alone has progressed into a world of connecting with target audiences via breathtaking photography and captivating videography – visual communication focused simply on brand awareness.

Jeremiah Davis, known by his personal brand as ‘That One Blond Kid’ (or ‘TOBK’), joins The Business Communicators to share his personal experience in entrepreneurship – from the beginning of his career in cold-contacting wildly successful creators, to now producing major projects for retail and music brands such as Adidas, MVMT, MTV and The Chainsmokers. In addition, TOBK discusses the latest technology elevating brand marketing, including drone photography and videography, as well as how it’s changing traditional creative processes.

Episode 15Netflix’s The Great Hack: The dark truth about data privacy w/ Professor David Carroll

Every day, masked behind seemingly harmless mobile applications and modern technology, there lies a darker force watching your every move – your routines, personal preferences, commonly visited locations, retail purchases and more. We’re surrounded by this force and more often than not, have unknowingly ‘opted in’ to providing this personal data. Technology has arguably progressed our world into a more informed, connected and efficient society. But at what cost? David Carroll, associate professor at Parsons School of Design and a key subject on the original Netflix documentary, The Great Hack, joins The Business Communicators to look behind the curtain at the mass amounts of data collected by today’s corporations, governments, and media sectors around the world.

Episode 14Changing the Game: Social Media Secrets with Kami Huyse

Social media has transformed our world since the launch of Twitter and Facebook. These platforms, along with Linkedin and others, have shaped the landscape of two-way communication for businesses in the digital age. For entrepreneurs and small businesses getting started, building a sustainable online community can seem like a giant hill to climb, complicated by pay-to-play opportunities thwarting organic engagement with loyal brand supporters. Joining The Business Communicators to examine these social media topics in depth is Kami Huyse, APR, and CEO of Zoetica, a digital marketing and public relations agency in Katy, Texas.

Episode 13Think Forward: How to Write Your Own Story Every Day

Professional development efforts, including sharpening interpersonal communication skills and seeking out a mentor, are oftentimes an afterthought in contrast with the daily demands in our professions. But despite what cynics may claim, ROI isn’t always quantitative. Research proves that ‘soft’ skills are just as important as ‘hard’ skills in today’s competitive business environment. Harnessing these skills enables communications professionals to be better equipped to ‘Think Forward,’ which was the 2019 theme of the annual IABC World Conference. Marketing + Communications Manager and IABC Houston President-Elect, Hayley Ross, joins The Business Communicators to discuss this topic and key takeaways from the event, sharing how we can apply these best practices in our day-to-day routines.

Episode 12Damage Control: Recovering When You Make a Mistake

Mistakes are part of being new to any profession, but how you recover from them can change the trajectory of your career. Mandi Kane, a senior managing advisor based in Nashville, Tennessee, joins The Business Communicators to share her insights on overcoming mistakes as a professional, and how communicators can learn and grow from these experiences.

Episode 11Silence Isn’t Golden for Crisis Communicators

Planning in advance for the unthinkable and unimaginable circumstances that will inevitably come our way is key to success for crisis communicators. Remaining silent during a crisis impacting your company – in an age of 24/7, instant news coverage – is guaranteed for public relations doom. Bill Salvin, Founder and President at Signal Bridge, joins The Business Communicators to recount his lessons learned and to share nuances of communicating in a crisis, bringing his vast PR insight from the U.S. Navy Reserves to the oil and gas industry.

Episode 10Riding the Digital Wave: The Fast, The Furious and The Unpredictable

Adapting to change in an age of constant technology advances is critical in the communications profession. If we don’t shift our thinking to embrace the fast, furious and unpredictable nature of today’s digital strides, we risk falling behind the curve of new standards for success set by our industry peers. The Business Communicators welcomes Saxum Founder and CEO, Renzi Stone, to share his perspective on this subject and take a closer look at the implications of how ‘staying on top of our game’ impacts our success as a team.

Episode 09: Measurement is Not a Four-Letter Word for Marketing and Communications

Data measurement and analytics are tools that every communicator should have in their bag. But, how can we use these tools effectively to encourage buy-in from senior executives and key stakeholders? Marketing Data Scientist and IABC Houston board member, Thomas Baen, joins The Business Communicators to discuss how businesses can leverage key data insights to create a profit center that enhances their corporate narrative, campaigns, and brand awareness.

Episode 08Identifying Influencers to Elevate Organizational Success

Some say that being able to identify the influencers inside your organization is the 'ultimate strategy.' Why? Because it reduces friction and increases impact. But how do you accomplish this with a globally-dispersed employee base, challenging a communicator to reach teams in the face of diverse cultural nuances? The Fifth Business' Client Partnership Director and IABC Executive Board Member, Michael Nord, joins The Business Communicators to discuss this topic in depth.

Episode 07Geoff Morrell’s Communications Journey from the Pentagon War Room to the BP Executive Suite

Former ABC News White House Correspondent and Pentagon spokesperson Geoff Morrell joins The Business Communicators to discuss his unique career path that landed him in London as the Group Head of Communications and External Affairs at BP, overseeing the strategic communications efforts for a company with operations in 70 countries. Morrell shares insights into crisis communications, rebuilding a corporate reputation, working with former Secretary of Defense Robert Gates under George W. Bush and Barack Obama, and why the ability to write is the most crucial tool for any communicator.

Episode 06: The Evolution of the Media and the Rise of Fake News

How has communications evolved over the past 25 years? From print communications in the mid-90s to radio and television broadcasting – fast-forwarding to today’s self-publishing model via numerous social media and 24/7 news platforms available – communicators must adopt these new technologies to optimize business communications success. The Business Communicators welcomes public affairs veteran and Hill+Knowlton Strategies’ Managing Director, Joe Householder, to weigh in on this topic, the evolution of the media, the current political landscape, and the rise of fake news.

Episode 05: Taylor Bisciotti on the NFL Network’s shift to digital content; personal branding

Taylor Bisciotti is a reporter for the NFL Network — and the youngest female on-air personality ever hired by the network. She joins The Business Communicators to share her insight on breaking into a male-dominated industry, and the NFL’s shift to embracing digital content to enhance their reach with a new audience of fans.

Episode 04: The PR and Digital Influencer Machine behind SXSW

Held annually in Austin, Texas, since 1987, South By Southwest (SXSW) brings together experts from the tech, film, and music industries, to help creative people achieve their goals. SXSW senior publicist Brett Cannon and Giant Noise Vice President Jennifer Sinski join The Business Communicators to break down the PR machine behind the festival, and how leveraging digital influencers has crafted power messaging to enhance the annual event on a global scale.

Episode 03: Storytelling in a Digital World – The Art of Audio Tales

Why is the art of audio storytelling – essentially born with the introduction of Apple’s podcast platform in 2004 – just now on the rise? Milieu Media Group's Luke Brawner joins The Business Communicators in this insightful conversation on the importance of sharpening your edge on the art of audio storytelling and podcasting for your organization.

Episode 02: Pierpont CEO Phil Morabito on the Convergence of Marketing + Communications

Over the last decade, the marketing and communications disciplines have seen a significant convergence. The days of perfecting a specific craft in a niche role of either focus within an organization are long gone, replaced by the demand for well-rounded and multi-faceted marketing communications professionals. Pierpont Communications’ Founder & CEO, Phil Morabito, joins The Business Communicators to explore this industry shift impacting our individual competitive edge – and more importantly, to address how to conduct a SWOT analysis to ‘up the ante’ on your personal brand.

Episode 01: Axios’ Sara Fischer on the Weaponization of Social Media; Digital Media Trends

Technology has and always will be a reflection of human will and society, leveraged for both positive and negative outcomes. Can consumers and businesses remain confident in their use of digital media platforms, despite the efforts of bad actors? Axios Media Reporter and author of Axios Media Trends, Sara Fischer, joins The Business Communicators to unwrap the keys to success for today’s communicators in cultivating digital media.