The Business Communicators Podcast


IABC Houston has launched a podcast! The Business Communicators takes professionals on a journey that explores the key issues and trends that impact our industry. Focusing on professional development, each episode features a compelling conversation with c-suite executives, strategists, nationally-acclaimed journalists, and digital influencers. The show is hosted and produced by Austin StatonNew episodes of the podcast will be released on the first and third Wednesday of each month.

If you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. You can also listen to the show on Spotify, Google Play, and Simplecast. Questions or comments? Send us an email to [email protected].

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Episode 19The Comms Journey From the White House to Hollywood

Every communications journey has its own story. For some, it’s internal comms. For others, it’s digital media. For John Phillippe, it’s a path from the Clinton White House to Hollywood — and ultimately owning his own business ventures.

John, who currently resides in Houston, Texas, joins The Business Communicators to share his story of how an entrepreneurial mindset, a few breaks along the way, and the power of networking have powered his career.

Episode 18Streamr’s Shiv Malik on Investigative Journalism, Data Unions, and Piracy in Silicon Valley

Are businesses from Silicon Valley holding you hostage? Can a free press exist in a democracy when data rights AREN’T owned by its citizens? 

Shiv Malik, Head of Communications at Streamr, and a former investigative journalist for The Guardian — breaking exclusive front page stories on everything from the UK ​government to ISIS — joins The Business Communicators to discuss the state of journalism in democratic states, his transition to corporate communications, and the innovative approach his company Streamr is taking to give individuals ownership of their personal data.

Episode 17: Entrepreneurship, Magic and Mayhem with the internationally acclaimed Ben Jackson 

Ben Jackson, who is an international award-winning magician featured on NBC’s TODAY show, and has consulted for the Hollywood film Sin City: A Dame to Kill For, starring Joseph Gordon-Levitt, joins The Business Communicators to share insights into building a brand and a viable business — and most importantly, following your passion and identifying you why.

Episode 16That One Blond Kid: Jeremiah Davis on DM’s, Drones, and Digital Collabs 

Today’s consumer brands are beginning to tap into lucrative marketing opportunities presented through high-quality photography and videography on digital and social media platforms. What was once an environment reliant on static visuals and scripted television advertising methods alone has progressed into a world of connecting with target audiences via breathtaking photography and captivating videography – visual communication focused simply on brand awareness.

Jeremiah Davis, known by his personal brand as ‘That One Blond Kid’ (or ‘TOBK’), joins The Business Communicators to share his personal experience in entrepreneurship – from the beginning of his career in cold-contacting wildly successful creators, to now producing major projects for retail and music brands such as Adidas, MVMT, MTV and The Chainsmokers. In addition, TOBK discusses the latest technology elevating brand marketing, including drone photography and videography, as well as how it’s changing traditional creative processes.

Episode 15Netflix’s The Great Hack: The dark truth about data privacy w/ Professor David Carroll

Every day, masked behind seemingly harmless mobile applications and modern technology, there lies a darker force watching your every move – your routines, personal preferences, commonly visited locations, retail purchases and more. We’re surrounded by this force and more often than not, have unknowingly ‘opted in’ to providing this personal data. Technology has arguably progressed our world into a more informed, connected and efficient society. But at what cost? David Carroll, associate professor at Parsons School of Design and a key subject on the original Netflix documentary, The Great Hack, joins The Business Communicators to look behind the curtain at the mass amounts of data collected by today’s corporations, governments, and media sectors around the world.

Episode 14Changing the Game: Social Media Secrets with Kami Huyse

Social media has transformed our world since the launch of Twitter and Facebook. These platforms, along with Linkedin and others, have shaped the landscape of two-way communication for businesses in the digital age. For entrepreneurs and small businesses getting started, building a sustainable online community can seem like a giant hill to climb, complicated by pay-to-play opportunities thwarting organic engagement with loyal brand supporters. Joining The Business Communicators to examine these social media topics in depth is Kami Huyse, APR, and CEO of Zoetica, a digital marketing and public relations agency in Katy, Texas.

Episode 13Think Forward: How to Write Your Own Story Every Day

Professional development efforts, including sharpening interpersonal communication skills and seeking out a mentor, are oftentimes an afterthought in contrast with the daily demands in our professions. But despite what cynics may claim, ROI isn’t always quantitative. Research proves that ‘soft’ skills are just as important as ‘hard’ skills in today’s competitive business environment. Harnessing these skills enables communications professionals to be better equipped to ‘Think Forward,’ which was the 2019 theme of the annual IABC World Conference. Marketing + Communications Manager and IABC Houston President-Elect, Hayley Ross, joins The Business Communicators to discuss this topic and key takeaways from the event, sharing how we can apply these best practices in our day-to-day routines.

Episode 12Damage Control: Recovering When You Make a Mistake

Mistakes are part of being new to any profession, but how you recover from them can change the trajectory of your career. Mandi Kane, a senior managing advisor based in Nashville, Tennessee, joins The Business Communicators to share her insights on overcoming mistakes as a professional, and how communicators can learn and grow from these experiences.

Episode 11Silence Isn’t Golden for Crisis Communicators

Planning in advance for the unthinkable and unimaginable circumstances that will inevitably come our way is key to success for crisis communicators. Remaining silent during a crisis impacting your company – in an age of 24/7, instant news coverage – is guaranteed for public relations doom. Bill Salvin, Founder and President at Signal Bridge, joins The Business Communicators to recount his lessons learned and to share nuances of communicating in a crisis, bringing his vast PR insight from the U.S. Navy Reserves to the oil and gas industry.

Episode 10Riding the Digital Wave: The Fast, The Furious and The Unpredictable

Adapting to change in an age of constant technology advances is critical in the communications profession. If we don’t shift our thinking to embrace the fast, furious and unpredictable nature of today’s digital strides, we risk falling behind the curve of new standards for success set by our industry peers. The Business Communicators welcomes Saxum Founder and CEO, Renzi Stone, to share his perspective on this subject and take a closer look at the implications of how ‘staying on top of our game’ impacts our success as a team.

Episode 09: Measurement is Not a Four-Letter Word for Marketing and Communications

Data measurement and analytics are tools that every communicator should have in their bag. But, how can we use these tools effectively to encourage buy-in from senior executives and key stakeholders? Marketing Data Scientist and IABC Houston board member, Thomas Baen, joins The Business Communicators to discuss how businesses can leverage key data insights to create a profit center that enhances their corporate narrative, campaigns, and brand awareness.

Episode 08Identifying Influencers to Elevate Organizational Success

Some say that being able to identify the influencers inside your organization is the 'ultimate strategy.' Why? Because it reduces friction and increases impact. But how do you accomplish this with a globally-dispersed employee base, challenging a communicator to reach teams in the face of diverse cultural nuances? The Fifth Business' Client Partnership Director and IABC Executive Board Member, Michael Nord, joins The Business Communicators to discuss this topic in depth.

Episode 07Geoff Morrell’s Communications Journey from the Pentagon War Room to the BP Executive Suite

Former ABC News White House Correspondent and Pentagon spokesperson Geoff Morrell joins The Business Communicators to discuss his unique career path that landed him in London as the Group Head of Communications and External Affairs at BP, overseeing the strategic communications efforts for a company with operations in 70 countries. Morrell shares insights into crisis communications, rebuilding a corporate reputation, working with former Secretary of Defense Robert Gates under George W. Bush and Barack Obama, and why the ability to write is the most crucial tool for any communicator.

Episode 06: The Evolution of the Media and the Rise of Fake News

How has communications evolved over the past 25 years? From print communications in the mid-90s to radio and television broadcasting – fast-forwarding to today’s self-publishing model via numerous social media and 24/7 news platforms available – communicators must adopt these new technologies to optimize business communications success. The Business Communicators welcomes public affairs veteran and Hill+Knowlton Strategies’ Managing Director, Joe Householder, to weigh in on this topic, the evolution of the media, the current political landscape, and the rise of fake news.

Episode 05: Taylor Bisciotti on the NFL Network’s shift to digital content; personal branding

Taylor Bisciotti is a reporter for the NFL Network — and the youngest female on-air personality ever hired by the network. She joins The Business Communicators to share her insight on breaking into a male-dominated industry, and the NFL’s shift to embracing digital content to enhance their reach with a new audience of fans.

Episode 04: The PR and Digital Influencer Machine behind SXSW

Held annually in Austin, Texas, since 1987, South By Southwest (SXSW) brings together experts from the tech, film, and music industries, to help creative people achieve their goals. SXSW senior publicist Brett Cannon and Giant Noise Vice President Jennifer Sinski join The Business Communicators to break down the PR machine behind the festival, and how leveraging digital influencers has crafted power messaging to enhance the annual event on a global scale.

Episode 03: Storytelling in a Digital World – The Art of Audio Tales

Why is the art of audio storytelling – essentially born with the introduction of Apple’s podcast platform in 2004 – just now on the rise? Milieu Media Group's Luke Brawner joins The Business Communicators in this insightful conversation on the importance of sharpening your edge on the art of audio storytelling and podcasting for your organization.

Episode 02: Pierpont CEO Phil Morabito on the Convergence of Marketing + Communications

Over the last decade, the marketing and communications disciplines have seen a significant convergence. The days of perfecting a specific craft in a niche role of either focus within an organization are long gone, replaced by the demand for well-rounded and multi-faceted marketing communications professionals. Pierpont Communications’ Founder & CEO, Phil Morabito, joins The Business Communicators to explore this industry shift impacting our individual competitive edge – and more importantly, to address how to conduct a SWOT analysis to ‘up the ante’ on your personal brand.

Episode 01: Axios’ Sara Fischer on the Weaponization of Social Media; Digital Media Trends

Technology has and always will be a reflection of human will and society, leveraged for both positive and negative outcomes. Can consumers and businesses remain confident in their use of digital media platforms, despite the efforts of bad actors? Axios Media Reporter and author of Axios Media Trends, Sara Fischer, joins The Business Communicators to unwrap the keys to success for today’s communicators in cultivating digital media.