Upcoming Events

Jan 24

Shaping Organizational Communications with Disruptive Technologies

Celebrate the New Year at IABC's first luncheon of 2019!

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Feb 14

Tell Your Brand Story in a More Impactful Way

Come Share the Love with ESIG on Valentine's Day

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Feb 28

IABC Networking Nine at Cyclone Anaya's

Embracing new and exciting ways to engage internal audiences

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Tell Your Brand Story in a More Impactful Way

February 14, 2019
11:30 AM - 1:00 PM
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La Griglia
2002 W Gray Street
Houston, TX 77019
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When we're telling our brand stories, we're connecting with our audiences--people. We can spend the time they give us talking about what we do, finding more interesting ways to communicate "speeds and feeds" or "features and benefits." We can also intentionally work to connect with them in a way that dramatically increases the impact of our message and the percentage of it they retain. Give them an opportunity to feel something. It's just psychology, but it's often counter-intuitive. 

We'll chat through human connection in brand storytelling and discuss why it's so important in building a brand and developing authentic relationships with your audience. 

Claudia Herring and Robert Belkin are coordinators for this month's program.

About the Speaker

Our presenter will be David Saxe, founding partner at ELL, a creative agency based in Houston. David has been agency-side his entire career where he started out in account services. He's a passionate, high-level creative thinker with an affinity for leadership, brand and human connection. He has a bachelor's degree in marketing from Texas A&M and a master's degree in Media and Communications from Dallas Theological Seminary. He's married to Ally and has four young children. 

Tickets

$37.00 Member Ticket
$32.00 Earlybird rate before February 12

$43.00 Non-Member Ticket
$37.00 Earlybird rate before February 12