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May 23

IABC Networking Nine at BRIO Tuscan Grille

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May 30

The Human Race in Deep Space: Communicating NASA’s Next Frontier

Join NASA's Barbara Zelon for this fireside chat!

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Jun 13

ESIG: Build Online Communities that Convert to Clients

Come June 13 to boost your online communities

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Jun 27

2019 Bronze Quill Awards Gala

Join IABC Houston as we celebrate world-class communicators!

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ESIG: Build Online Communities that Convert to Clients

June 13, 2019
11:30 AM - 1:00 PM
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La Griglia
2002 W Gray Street
Houston, TX 77019
Venue website

Do you struggle with keeping up with all of the changes in social media? You certainly aren’t alone. Kami Huyse, APR, our guest speaker this month, will share the strategies, techniques and tools that entrepreneurs, marketers and public relations professionals can use to connect with their online community to drive results.

Kami will help you master social media for you business using a four-part framework she has used with hundreds of clients, from small nonprofits to giant enterprise companies, to build a solid social media strategy and an engaged community.

What you will learn in this session:

  • Get Clarity: Get your strategic plan in place with the right audience and the right offer. Learn the GOAL POST process to set goals, define and find their online audience and implement sustainable social media outreach. 

  • Get Connected: Learn to attract your audience and build the right tribe of loyal followers and customers who will help you spread your message.

  • Get Creative: Learn to create content that people really want and need to inspire them to take action and engage with you and your brand. All without a huge advertising budget.

  • Get Calibrated: Learn the 5-A method to measure the effectiveness of your social media, determine if your outreach is really working and pinpoint where to make adjustments.


Suzi Hartgrove, Becky Myers and Laura Davis planned this month's program.

Kami is a digital strategist, speaker and author, connecting people and ideas. She connects businesses with their customers, builds communities and drives measurable results.

As CEO of Zoetica, a digital marketing and public relations agency, she and her team help community-minded clients get results by building relationships with their customers and supporters.

She founded the Social Media Breakfast of Houston (#SMBHOU), a monthly, grassroots exploration of the intersection between communication and social media. Over 100 top marketers and social media explorers attend this monthly event, both in person and virtually, to keep ahead of the curve and network.

Kami speaks more than a dozen times annually at events and conferences nationwide on social media measurement, influence, strategy and online civility. She has developed and delivered presentations at internationally known conferences like South by Southwest Interactive, the Marketing Profs B2B Conference, and the PRSA International Conference.

She is the author of "How to Use Social Media, Win Business and Find Influencers" and "Cause Marketing Essentials and the Road to Success," as well as is a contributor to "Welcome to the Fifth Estate" and the textbook "Public Relations Writing: Form and Style." She also served as the technical editor for the book "Civility in the Digital Age."

The architect of many award-winning marketing and influencer relations programs, Kami has earned two Society for New Communications Research Social Media awards and IABC's Gold Quill of Excellence.


Kami Huyse, APR


$37.00 Member Ticket
$32.00 Earlybird rate before June 11

$43.00 Non-Member Ticket
$37.00 Earlybird rate before June 11