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Dec 12

When Disaster Strikes: Planning for the Unexpected (luncheon + workshop)

November 21, 2019
11:30 AM - 1:00 PM
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Masraff's
1753 Post Oak Blvd
Houston, TX 77056
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When a crisis hits, your company’s reputation is at stake. You must act fast and let people know what is happening. Crisis planning and strategic response are vital components of risk management and business continuity strategies. Yet, communications is often overlooked in crisis planning. Remaining silent during a crisis impacting your company – in an age of 24x7, instant news and social media coverage – is guaranteed for public relations doom. 

Luncheon

Bill Salvin, Founder and President of Signal Bridge, joins IABC Houston for our November luncheon to recount his lessons learned and to share nuances of communicating in a crisis, bringing his vast PR insight from his service in the U.S. Navy Reserves to training thousands of people across a broad range of industries including energy, defense, aviation, aerospace, and academia. 

During this luncheon, attendees will learn answers to the following questions:

  • Is my organization prepared for a crisis with the infrastructure and systems in place to appropriately and quickly respond?
  • When a crisis occurs, will we be ready to issue a statement within a very brief window of time? 
  • How can your company mitigate risk by maintaining an active digital and social media strategy?
  • What if I have a tight PR budget? How can I still be prepared with limited resources to leverage?
  • And, much more!

Workshop

Following the luncheon, a three-hour workshop will be held that focuses on in-depth media training and crisis response training. The comprehensive training experience covers all aspects of the communications environment from media interviews to social media conversations, and public meetings to presentations. During this workshop, attendees will learn:

     Media and Communications Training

  • Communications fundamentals
  • Interactive case studies
  • Crafting a message
  • Maximizing social media
  • On-camera interviews and feedback

     Crisis Response Training

  • Preparing and testing your crisis communications plan
  • Developing targeted crisis response messages and recovery strategies
  • Understanding what reporters and key stakeholders want during a crisis
  • Learning what to say when information is scarce
  • Identifying and remaining focused on people impacted by the crisis.


The workshop is limited to just 25 attendees. The workshop will begin at 1:15 p.m., and will conclude at 4:30 p.m. For more information, please contact Austin Staton.

About Bill Salvin

Bill Salvin is one of the most in-demand and respected communications consultants in the country. He is the Founder and President of Signal Bridge, a firm dedicated to helping people communicate more effectively in high-pressure situations. He has conducted hundreds of programs for companies such as Lockheed Martin, United Space Alliance, BP, Chevron, NASA, DuPont, Quicken Loans, Occidental Petroleum, University of Nebraska, among others. Bill has trained CEOs, astronauts, admirals, generals, actors and a few NASCAR crew chiefs.

Bill has more than three decades of experience in communications training, corporate public relations, journalism, and military public affairs. He has worked in nearly all 50 states and many foreign countries. His international experience includes training sessions in Argentina, Colombia, Canada, England, Australia, Singapore, Peru, Oman, Qatar, Djibouti, Hong Kong, Malaysia, Kazakhstan, Venezuela, Trinidad, and Thailand.

An award-winning journalist, Bill has worked in print, radio and television, and has contributed stories to CNN, CBS Newsnet, NBC News Channel, AP, and UPI Radio. He has covered presidential primaries and interviewed Presidents Bill Clinton and George Bush, and other national candidates. Additionally, Bill has covered such high profile cases as the Jeffrey Dahmer murder investigation and trial.

Bill is a Captain in the United States Navy Reserve and serves as Officer in Charge of the Navy Reserve, Navy Office of Information in New York City. In his capacity as a Navy and military spokesman, Bill has been interviewed by The New York Times, CNN, Reuters, AP, BBC, Time, USA Today, and many others. In his nearly 30-year Navy career, CAPT Salvin has served at the Pentagon during Desert Storm, Japan after the 2011 earthquake and tsunami, Guantanamo Bay, Australia, Sarajevo, Italy, Hawaii, the USS Blue Ridge, and aboard the aircraft carriers USS Independence and USS Saratoga.

Bill has a B.A. in communications from the University of Wisconsin–Stevens Point. He currently lives in Phoenix, Arizona.

Please note that refunds are issued only in the form of a credit toward a future IABC Monthly Luncheon.

Tickets

$45.00 Member Luncheon Ticket
$40.00 Earlybird rate before November 19

$55.00 Guest Luncheon Ticket

$20.00 Student Luncheon Ticket

$399.99 Luncheon Table of 8

$155.00 Member Luncheon + Workshop
$145.00 Earlybird rate before November 19

$170.00 Guest Luncheon + Workshop

$120.00 Member Workshop Only
$110.00 Earlybird rate before November 19

$140.00 Guest Workshop Only