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Word gymnastics: meeting today’s needs for great content

April 23, 2020
12:00 PM - 1:00 PM
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Editor's Note: Watch the webinar live on Zoom.

Technology, globalization, constant business change and short attention spans make creating great content an Olympic event. Those of us trading in words have to flex to the changing ways people read and the many different countries in which our employers operate. Add the decentralization of content development in our organizations, and corporate communication feels like a Cirque du Soleil® performance. In short, we need all the help we can get to be effective. Join us for this session and you’ll learn about:

  • Low-cost or no-cost approaches you can start using today to create better content
  • How country culture should influence your approach to message development
  • Helping non-communicators improve their content
  • Internal resources you might not have thought to tap


While examples will focus primarily on internal communication, the techniques described can be used for any type of communication.

About the Speaker

Stacy Wilson, ABC, IABC Fellow, helps organizations get more collaboration and innovation value through better content and improved use of technology. While she primarily focuses on intranet and digital workplace strategy, governance, usability, content and adoption, she also supports clients’ broader internal communication strategy and management needs. Clients are from around the world and many industries, such as DaVita, XL Catlin, Newmont Mining, Occidental and University Hospitals of Cleveland. She has been president of Eloquor Consulting in Colorado for nearly two decades. Connect with Stacy on LinkedIn or Twitter.

Please note that refunds are issued only in the form of a credit toward a future IABC Monthly Luncheon.