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November ESIG: Engaging Latinx Audiences

November 12, 2020
11:30 AM - 12:45 PM
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Zoom Meeting


Communicating with diverse groups is about more than just adding a timely message a few times a year; it's about creating positive long-term relationships. This session will cover tips on what to do and what to avoid when communicating with Hispanic and Latinx audiences.

You will learn:

  • The latest Hispanic and Latinx consumer trends and tendencies.
  • Practical knowledge and information that can inform a multicultural strategy
  • Tangible best practices and techniques to engage Latinx consumers

This program was organized by graphic designers and ESIG members Robert Belkin and Ellen Custer. Please note that the first 30 minutes of the Zoom meeting will be for socializing and catching up, with the program beginning at noon.

About the speaker

Sandra Fernandez has spent her career helping brands connect to audiences through storytelling. She is a public relations and social media professional with more than 20 years of experience as a professional communicator. Through her roles with higher education, politics, government, nonprofits and agencies, Sandra has acquired extensive media relations and crisis communication experience as well as expertise in digital communication. She enjoys helping organizations share their stories with the right audiences to reach their business goals.

Sandra’s professional experience includes co-founding Big Oak Tree Media, where she provides public relations and social media support to businesses, museums, nonprofits and healthcare organizations. Through her agency experience, Sandra has provided expertise and guidance on engaging the U.S. Hispanic market in regional and national public relations and social media programs in consumer goods, healthcare and telecom. She also has worked extensively in the public sector, serving as spokesperson for the Houston mayor’s office and as manager of public relations for the Houston Public Library. You can connect with her at [email protected].2020-11-12_Sandra_Fernandez


$0.00 Member Ticket

$0.00 Non-Member Ticket