Upcoming Events

Jan 28

ESIG: Crafting Messages That Change Minds with IABC Fellow Alice Brink

January 14, 2021
11:30 AM - 1:00 PM
 Add to Calendar

Zoom Meeting


Take a fresh look at your communications toolbox in 2021 by examining how you can better craft messages that drive results. Whether you are drafting executive speeches, helping your client or company respond to a crisis, or developing marketing messages, your ultimate goal is to change minds. You want to move your audience from inertia to action, from confusion to understanding, or from skepticism to trust.

Alice Brink has been helping leaders and organizations change minds for more than three decades. At our January ESIG virtual meeting, she will share five tools communicators can use to change minds without manipulating either the truth or the audience. You’ll see how small tweaks can make a big difference, and you’ll leave with a new understanding of the power we communicators hold in our hands.

About Our Speaker

Alice Brink, ABC, IABC Fellow, is a communications consultant based in Houston. As the owner of A Brink & Co., she works with corporate leaders and communications teams to build internal and external engagement strategies, clarify messages and communicate them in ways that change people’s minds.

Alice has been active in IABC her entire career, and her work has been recognized at local, regional and international levels. She was named an IABC Fellow, the organization’s highest honor, in 2016 and is currently vice chair of the IABC Fellows selection committee. 

Meeting Note

ESIG monthly webinars open at 11:30 a.m. The first 30 minutes will be dedicated to networking, catching up, and welcoming new people. The program will begin at noon.


$10.00 Non-Member Ticket

$0.00 Member Ticket