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Jan 24

Shaping Organizational Communications with Disruptive Technologies

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Feb 14

Tell Your Brand Story in a More Impactful Way

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Feb 28

IABC Networking Nine at Cyclone Anaya's

Embracing new and exciting ways to engage internal audiences

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ESIG Monthly Meeting

March 08, 2018
11:30 AM - 1:00 PM
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La Griglia
2002 W Gray Street
Houston, TX 77019
Venue website

Infusing Your Passion with Marketing Experience

What’s the recipe for successfully pursuing two passions with equal zest?

Edgardo de la Garza is a partner at DLG Research in Houston. He loves his marketing job but always fantasized about owning a restaurant. With determination and a little bit of serendipity, Edgardo also became a co-owner of The Ivy & James at Evelyn's Park in Bellaire.

How did Edgardo create the recipe for his sweet success?

On March 8th, Edgardo will discuss his experiences starting a passion project and how his marketing and communications experience helped him successfully pursue his passion without quitting his day job.

He will discuss:
• Assessing the Right Moment for a Passion Project
• Decision Making Process
• Cooking Without a Recipe
• Economics of Passion
• Assessing Success

About the Speaker


Edgardo de la Garza started his career in advertising in 1997 as part of the first dedicated Account Planning team in the Hispanic market. Edgardo has focused his career on understanding the amalgamation of General and Hispanic markets, and their constant interaction that creates the new America. During his 20+ years in the research and marketing industry, he has worked on a diverse array of categories including banking and financial services, quick service restaurants, retail and grocers, adult beverages, construction, communications, automobile, and non-profit / social organizations like Capital One, MasterCard, Walmart, The Wendy’s Company, Diageo, State of Texas, Tillamook Dairy, and AlEn USA among many other.

In 2005, Edgardo co-founded DLG Research & Marketing Solutions, a full-service boutique research firm that aids clients with the creation of effective marketing strategies and tactics by providing insightful research, robust results, and keen insights; yielding to actionable conclusions. In early 2017 he followed his passion and co-founded The Ivy & James at Evelyn’s Park - a casual American fare eatery that operates under the promise of Simple - Honest - Accommodating.


$37.00 Member Ticket
$32.00 Earlybird rate before March 8

$43.00 Non-Member Ticket
$37.00 Earlybird rate before March 8