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Jan 24

Shaping Organizational Communications with Disruptive Technologies

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May Chapter Luncheon

May 24, 2018
11:30 AM - 1:00 PM
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Brennan's of Houston
3300 Smith
Houston, TX 77006

Lessons Learned: An Undervalued Tool in Crisis Communications and Response (and Building an Effective Communications Strategy)

The public information function is critical during any emergency response, whether the result of an operational incident or a natural disaster. Getting this wrong can have significant consequences for a company’s reputation. Every event or response results in learnings, but how do you capture those effectively and make sure they’re applied?

Emergency response has been part of Terri Larson’s career from her early days as a TV news photographer and reporter to her role as PIO for a major North American energy infrastructure company. One of her biggest lessons along the way? Past experiences and learnings can greatly inform how we counsel others on risky scenarios and preparing and responding to crises…but only if you first learn how to recognize, capture and apply those learnings.

On Thursday, May 24, join IABC Houston for a discussion with Terri on how to maximize your crisis communications plans and activities by proactively implementing lessons learned.

About Terri Larson, APR, MBA

Terri has nearly 30 years of experience working in public relations, media relations, internal communications, crisis communications, community engagement, pipeline public awareness programs, and in the broadcast and print news media. Formerly a member of Enbridge Inc.'s senior leadership team, she led the company's U.S. communications, built an industry-leading crisis communications and response program, and developed and implemented an Enterprise approach for pipeline public awareness programs.

As principal of Larson Communications & Consulting, formed in April 2017, Terri supports clients on their communications, crisis communications & response, public awareness programs, and community engagement needs related to expansion projects. She is currently chairing the 2018 American Petroleum Institute (API) Pipeline Conference, the API Public Awareness Group and the team tasked with rewriting API Recommended Practice 1162, which provides guidance to pipeline operators regarding their required pipeline public awareness programs.

Terri is a member of the Greater Houston Women Chamber of Commerce, the Women's Energy Network, the International Crisis Management Conference, PRSA and PRSA Houston, and IABC and IABC Houston. She is Accredited in Public Relations; has a B.A. degree, Radio/Television, and an M.B.A., Marketing. She has completed an executive leadership program at Stanford Graduate School of Business and is certified in ICS 100/200, 300, 320 and 403.

Please note that refunds are issued only in the form of a credit toward a future IABC Monthly Luncheon.


$45.00 Member Ticket
$40.00 Earlybird rate before May 22

$55.00 Nonmember Ticket
$50.00 Earlybird rate before May 22

$20.00 Student Ticket

$399.99 Table of 8