The Marketing Mantra: 'It's About What Makes You Unique'

Thursday 9-Jul-09 11:15 AM to 1:00 PM CDT

Speaker: Carey Giudici, Marketing & Content Coach
Your Marketing Mantra

The Fabulous La Griglia
2002 West Gray
Houston TX 77009
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Details for "The Marketing Mantra: 'It's About What Makes You Unique'"

Many business owners still settle for ineffective content, hoping that a chic phrase or clever tagline will generate sales.

But times have changed, and the new generation of decision makers isn't paying attention to our taglines, what we love to do or our core values. They're too busy micro-messaging on their favorite social media sites.

Social media increasingly defines how we communicate. Content is no longer king; clarity and brevity are now the great persuaders. So to get more conversions, local businesses are requesting a personal "Marketing Mantra." This two- or three-word phrase will help prospects:

See what makes your business unique
Become engaged by your increased relevance to their situations
Feel reassured by your message's proof and clarity
Grasp the special value of your service or product
Become enthusiastic about what you offer
Make the conscious or unconscious decision to respond favorably to your offer, and take the action you're hoping for.

Come to the FABULOUS La Griglia on July 9 to hear how local businesses are using their Marketing Mantra and the language of social media to grow their businesses.

Speaker Carey Giudici

Carey Giudici is a marketing and content coach based in Sugar Land. In 2001 he received an award from the Society of Professional Journalists. He was Marketing Director at two small businesses, taught international business culture in Japanese for several years, and trained small business owners in marketing techniques for the University of Washington's Graduate School of Business.