The Business Communicators podcast

The Business Communicators takes professionals on a journey that explores the key issues and trends that impact our industry. New episodes drop on the first and third Wednesday of each month. Click here to learn more.

Upcoming Events

Apr 25

A President’s Story: Jim McGrath’s Years With George H.W. Bush

Jim McGrath shares his insights working with Texas' First Family

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May 2

Night Out for Austin Tice

Make your reservation today!

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May 9

ESIG: Blog Your Brand, Pursue Your Passion

Navigating the Challenges of Building a Digital Presence

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May 23

IABC Networking Nine at BRIO Tuscan Grille

Join us for this members-only event!

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May 30

The Human Race in Deep Space: Communicating NASA’s Next Frontier

Join NASA's Barbara Zelon for this fireside chat!

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IABC Houston Podcast: Measurement is Not a Four-Letter Word for Marketing and Communications


Data measurement and analytics are tools that every communicator should have in their bag. But, how can we use these tools effectively to encourage buy-in from senior executives and key stakeholders? Marketing Data Scientist and IABC Houston board member, Thomas Baen, joins The Business Communicators to discuss how businesses can leverage key data insights to create a profit center that enhances their corporate narrative, campaigns, and brand awareness. Click here to listen to Episode 09 of the podcast.


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As a member of IABC Houston, you have exclusive access to information, tools, resources and services that provide ideas and solutions for the business communication issues you face today and will face tomorrow. Learn more about the benefits of membership.


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